AI Insights · Timothy · July 2025
Top 5 Reference Apps Performance on iOS in the UK: Q2 2025
Explore the performance trends of the top 5 reference apps on iOS in the UK during Q2 2025, focusing on downloads, revenue, and active users.
In the second quarter of 2025, the performance of the top reference apps on iOS in the United Kingdom showcased interesting trends. Here's a closer look at each app's performance based on data from Sensor Tower.
Ancestry: Family History & DNA saw a consistent rise in weekly revenue, peaking at approximately $60K in the last week of June. Weekly downloads fluctuated, with a high of around 3.5K in late April. Active users increased steadily, reaching over 121K by the end of the quarter.
Translate Now - AI Translator experienced a varied revenue pattern, with a peak of $18.8K in late June. Downloads showed an upward trend mid-quarter, topping at 9.3K in early June. Active users peaked at around 13.3K in the same period.
Hallow: Prayer & Meditation observed a decline in revenue, starting from $28.7K at the quarter's start and dropping to $3.4K by the end. Downloads decreased from 1.4K in early April to around 400 by late June. Active users showed fluctuations, ending the quarter with approximately 27.1K.
CoinIn: Coin Scan Identifier saw a mixed revenue trend, peaking at $12.4K in early May. Downloads reached a high of 8K in late April, while active users maintained a stable range, closing at about 20.1K.
Picture Bird - Bird Identifier had a peak revenue of about $13.4K in early May. Downloads varied throughout the quarter, with a notable peak of 4.2K in late April. Active users increased to around 13.8K by mid-June.
These insights highlight the dynamic nature of app performance in the reference category, influenced by user engagement and market trends. For more detailed insights, visit Sensor Tower.
